PLAYSTATION | LIFE IN THE LIVING ROOM WILL NEVER BE THE SAME
putting control back in the right hands
When people see anything from PlayStation they immediately think gaming. So to launch a completely new product to a completely new audience, FEMALE NON-GAMERS, we had to establish the Universal Media Remote as the ultimate peace keeping device.
Power struggles plague living rooms. Our mission; make the living room livable again.
Life in the Living Room Will Never Be The Same is an observational mockumentary behavior study commentating the dramatic and intricate interaction between a couple.
The film pays homage to a cult and hugely popular series on Netflix – see if you can guess. Now, at the touch of a button, whether it’s Netflix, YouTube or Gaming, audiences can unlock endless entertainment for the whole household.
The story had people talking with Facebook fans commenting “story of our lives”, and “This is way too accurate! Hilarious!”
The video was shared 185 times and 43,583 people watched the video to the end. It achieved 208,337 engagements and over 4000 people clicked through to find out more.
We sold 13,215 units* of a completely new product that no one had ever heard of and restored peace and control to thousands of living rooms across Australia.
The story was shortlisted in the 2017 A-List Hollywood Awards for copywriting in TV/Cinema/Online/Mobile.
The online video has been featured on Best Ads on TV.