Fuel On - GLOW IN THE DARK Skatepark
not just for iron men
We created Australia’s first-ever glow-in-the-dark skate park. Projection mapping, glow-in-the-dark ramps, pro skaters, tunes and a whole heap more. For a small budget I created online content ideas for Nutri-Grain to help promote the event and shift their perception of being a mum’s brand that only sponsor Iron Men tournaments.
Sponsoring Renton Millar, pro skater we produced hero video content for YouTube plus over 30 pieces for social. Generating over 500,000 unique views within the youth target audience.
We created Australia's first-ever glow-in-the-dark skate park. Projection mapping, glow-in-the-dark ramps, pro skaters, tunes and a whole heap more. Watch to the end to see more clips from the skatepark! #FuelOn
We created Australia's first-ever glow-in-the-dark skate park, including this Mini Ramp. Don't be fooled by the word Mini, coz this thing's pretty epic. Full projection-mapping equals crazy colours, popping patterns and skating like you've never seen before. #FuelOn
We created Australia's first-ever glow-in-the-dark skate park, including this street course. Except it isn't just any old street course. But then again, these aren't just any old skaters. #FuelOn
We created Australia's first-ever glow-in-the-dark skate park. How did we do it? Watch the awesomest thing in skating come to life before your eyes. #FuelOn