Fuel On - GLOW IN THE DARK Skatepark
not just for iron men
We created Australia’s first-ever glow-in-the-dark skate park. Projection mapping, glow-in-the-dark ramps, pro skaters, tunes and a whole heap more. For a small budget I created online content ideas for Nutri-Grain to help promote the event and shift their perception of being a mum’s brand that only sponsor Iron Men tournaments.
Sponsoring Renton Millar, pro skater we produced hero video content for YouTube plus over 30 pieces for social. Generating over 500,000 unique views within the youth target audience.